The Amsoil Story

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ABOUT US

AMSOIL specializes in developing synthetic lubricants that offer innovative answers to the greatest challenges vehicles and equipment present. The extraordinary performance of AMSOIL synthetic lubricants in a range of markets – automotive, powersports, industrial, racing and more – has made our influence in the industry unmistakable and our brand highly respected. Our commitment to innovation has resulted in legions of brand-loyal customers.



'Dream About
Something! Go ahead!'

'I DREAMED ABOUT BEING SUCCESSFUL WITH
THIS SYNTHETIC OIL!'

AMSOIL INC. Founder Al Amatuzio

AHEAD OF OUR TIME

AMSOIL founder and industry pioneer Al Amatuzio built his company on the same principles that defined his career as a jet fighter squadron commander – excellence, integrity and strong leadership. In 1972, the breakthrough came. AMSOIL 10W-40 Synthetic Motor Oil, the result of years of research and inspired by aerospace technology, became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and followed the AMSOIL lead with introductions of synthetic motor oils of their own. Accept no substitutes – AMSOIL is The First in Synthetics®.

HALL OF FAME

In 1994 Al Amatuzio was honored as the pioneer of synthetic lubrication with his induction into the Lubricants World Hall of Fame.






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